Odoo CRM is the customer relationship module inside Odoo's much larger open-source ERP suite, and the honest verdict is that it is a genuinely capable pipeline tool that happens to come bundled with accounting, inventory, and dozens of other business apps most small teams will never touch. This Odoo CRM review compares its documented per-user pricing and app-suite structure against HubSpot's free-to-paid CRM tiers and Zoho CRM's small-business-focused plans, and the pattern holds across published sources: Odoo wins on breadth and price-per-app if a business genuinely needs ERP-level tooling, loses on out-of-the-box CRM polish and setup speed compared with both dedicated competitors. Odoo documents a Standard plan at roughly $31.10 per user per month for the first year, so verify current regional pricing before committing.
For this review, we compared Odoo's documented One App Free tier, Standard plan, and Custom Enterprise plan against HubSpot's documented free-to-paid CRM structure and Zoho CRM's documented small-business plans. We priced out a typical five-person sales team evaluating pipeline management, weighed suite breadth against setup complexity, and identified which tool fits which kind of business.
How We Compared These CRM Tools
We compared Odoo, HubSpot, and Zoho using each vendor's public pricing pages, documented feature lists, and consistent patterns in published customer reviews. We did not run live pipelines through any of the three accounts. Odoo documents the broadest platform of the three, bundling CRM with accounting, inventory, manufacturing, and more inside one per-user price, while HubSpot documents the most polished dedicated CRM experience with a genuinely usable free tier, and Zoho documents a middle ground of CRM-specific depth at a lower price than HubSpot's paid tiers. We weighted four factors: total documented monthly cost at a five-seat team size, CRM-specific feature depth versus bundled-suite breadth, documented setup and onboarding complexity, and how well each tool fits a business that may eventually need more than a CRM.
Odoo Priced Out: Free, Standard, and Custom
Odoo documents a One App Free plan that lets a business run a single app, including CRM, for unlimited users at no cost on Odoo's own hosting, which is a genuinely free tier rather than a disguised trial. The Standard plan is documented at approximately $31.10 per user per month for the first year, rising to roughly $38.90 after, and unlocks the full suite of Odoo apps including CRM, Sales, Inventory, and Accounting under one per-user price. The Custom Enterprise plan is documented from around $46.80 per user per month in most regions, adding advanced customization, multi-company support, and dedicated onboarding. Because Odoo prices regionally, published sources show meaningful variation by country, so verify current per-user pricing for your location directly with Odoo before budgeting.
The Strength: An Entire Business Suite for One Per-User Price
Odoo's core appeal is documented as its breadth: a single per-user subscription covers CRM, sales, invoicing, inventory, and dozens of other modules that would otherwise require separate software purchases and integrations. Reviewers consistently report that a growing business already planning to adopt inventory or accounting software finds real total-cost savings by consolidating onto Odoo rather than paying for a dedicated CRM plus separate ERP tools. The open-source foundation is also documented as a genuine advantage for technical teams wanting deep customization that closed-platform CRMs do not permit.
The Weaknesses: Setup Complexity and CRM-Specific Polish
Three criticisms appear repeatedly in published reviews. First, Odoo is documented as requiring meaningfully more setup and configuration time than HubSpot or Zoho before a sales team can start working a pipeline, since the interface reflects its ERP origins rather than being purpose-built for sales. Second, published reviews note that Odoo's CRM-specific features, such as email tracking, lead scoring, and marketing integrations, are documented as less refined than HubSpot's dedicated CRM tooling. Third, Odoo is documented as better suited to a business that wants the broader suite than to a sales team that only wants a CRM, since paying for the Standard plan to access unlimited CRM users means paying for dozens of unused apps too. None of these are disqualifying for the right buyer, but they change the real fit for a sales-only team.
How Odoo Stacks Up Against HubSpot and Zoho
HubSpot documents the most polished dedicated CRM experience of the three, with a genuinely usable free tier and paid tiers that scale CRM-specific features like sequences and reporting, though its higher paid tiers document a steeper documented cost than Odoo's Standard plan. Our best CRM software for small business roundup covers that wider field. Zoho documents a CRM-specific plan structure priced below HubSpot's paid tiers, with solid pipeline and automation features but a narrower app ecosystem than Odoo's full suite. The table below sums up the trade-offs.
| Factor | Odoo CRM | HubSpot | Zoho CRM |
|---|---|---|---|
| Entry price | Free for one app, Standard from about $31.10/user/mo | Free tier, paid from documented higher tiers | Documented from a lower per-user price than HubSpot |
| CRM-specific polish | Documented as functional but less refined | Documented as the most polished of the three | Documented as solid, CRM-focused |
| Suite breadth | Documented as the broadest, full ERP included | Documented, marketing and service hubs available | Documented, moderate app ecosystem |
| Setup complexity | Documented as the highest of the three | Documented as quick to start | Documented as moderate |
| Best fit | Business wanting CRM plus a full ERP suite | Sales team wanting a polished dedicated CRM | Small business wanting CRM depth at a lower price |
Who Should Choose Odoo Over HubSpot or Zoho
Choose Odoo when a business already plans to adopt inventory, accounting, or manufacturing software and wants CRM bundled into one per-user price rather than paying for separate tools. Choose HubSpot if a polished, sales-only CRM with a strong free tier matters more than suite breadth. Choose Zoho if CRM-specific depth at a lower price than HubSpot's paid tiers is the priority without Odoo's full ERP footprint.
What Reviewers Consistently Praise and Pan About Odoo
Praise clusters around the breadth of the bundled app suite, the genuinely free single-app tier, and the open-source flexibility for technical teams. Pans cluster around the steeper setup curve and CRM-specific features that lag behind dedicated platforms like HubSpot. A practical pattern emerges: businesses planning to consolidate several software categories onto one platform report the suite breadth outweighs the setup complexity, while sales-only teams more often find HubSpot or Zoho the faster, more polished documented fit. Buy Odoo for suite consolidation, not as a shortcut to the smoothest CRM onboarding.
The bottom line: Odoo CRM is a documented value pick for a business that wants CRM bundled with a full ERP suite at one per-user price, but HubSpot or Zoho remain the better documented fit for a sales-only team that wants the fastest, most polished CRM setup.
