Affiliate Disclosure

Affiliate Disclosure

Last Updated: September 2, 2026


How This Site Makes Money

First Reviewers is a free resource for small business owners looking for honest software reviews and recommendations. In order to keep the site running and continue creating content, we use affiliate links and display advertising.

This page explains exactly how that works so you can make informed decisions.


Affiliate Links

What Are Affiliate Links?

Some (not all) of the links on our website are affiliate links. This means that if you click on one of these links and then make a purchase or sign up for a service, we may receive a small commission from the software company.

Here’s the important part: this costs you absolutely nothing extra. You pay the same price whether you use our affiliate link or go directly to the software company’s website. In many cases, we’re even able to negotiate special discounts for our readers.

Which Programs Do We Use?

We work with the following affiliate networks and individual programs:

ProgramTypes of ProductsCommission Model
ImpactHubSpot, Canva, Mailchimp, and 1,000+ brandsVaries (one-time or recurring)
PartnerStackNotion, Beehiiv, Loom, and other SaaS toolsTypically 20-30% recurring monthly
Amazon AssociatesPhysical products (books, hardware, accessories)1-10% of sale
Direct PartnershipsIndividual software companiesVaries

How Affiliate Links Affect Our Reviews

They don’t. Our reviews are based entirely on our own testing and honest opinions. Here’s our promise:

  1. We test every product ourselves before writing about it
  2. We only recommend products we genuinely believe provide value
  3. Negative reviews happen — if a product is bad, we say so, even if it has a high-paying affiliate program
  4. Rankings are never influenced by commission rates — sometimes the highest-paying affiliate offers our lowest rating
  5. We clearly mark affiliate links where required by law or platform policy

Identifying Affiliate Links

In our articles, affiliate links may appear as:

  • Text links within the article content (e.g., “read our full HubSpot review”)
  • Buttons (e.g., “Visit HubSpot”, “Try Free”)
  • Pricing table links
  • Comparison table links

When you click these links, you may be redirected through an affiliate tracking URL before landing on the product’s website. This is how the referral is tracked.


Display Advertising

We may display ads on our Site through:

  • Google AdSense — Displayed on our Site to provide free content
  • Mediavine / Ryztr — Premium ad management (activated after reaching traffic requirements)

These ads are served by third-party networks. We do not control the specific ads shown, but we work with our ad partners to ensure ads are appropriate and non-intrusive.


Sponsored Content

If we ever publish sponsored content (content that has been paid for by a company to promote their product), we will clearly disclose this at the beginning of the article. As of the last update of this page, we have not published any sponsored content.


Your Support Matters

When you use our affiliate links to purchase software, you’re supporting First Reviewers at no cost to you. This allows us to:

  • Keep all our content completely free
  • Continue testing and reviewing new tools
  • Maintain the site and pay for hosting
  • Invest time into creating in-depth, honest content

We genuinely appreciate it when you choose to use our links.


Questions?

If you have any questions about our affiliate relationships or this disclosure, don’t hesitate to reach out:


Federal Trade Commission (FTC) Compliance

This disclosure is made in accordance with the Federal Trade Commission’s guidelines on endorsements and testimonials (16 CFR Part 255). The FTC requires that we disclose any material connection between First Reviewers and the products we recommend. This page satisfies that requirement.

For more information about the FTC’s Endorsement Guides, visit ftc.gov.